Gini Dietrich
Founder & Author – Spin Sucks
CEO – Arment Dietrich

Gini Dietrich is the CEO of Arment Dietrich, founder and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University.  She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

Ross Simmonds
Founder & CEO – Foundation

Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global SaaS brands. Ross was named one of Atlantic Canada's Top 50 CEOs and one of the top marketers in the world by BuzzSumo and SEMRush. Ross is also a well sought out public speaker, an angel investor, and the author of multiple books.

Ann Smarty
Founder – Smarty Marketing

Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool.

Ann's search engine optimization career began in 2010. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.

Ant Cousins 
Executive Director of AI Strategy – Cision 

Ant Cousins has over 20 years of experience in communications and technology leadership, including 14 years with the British Government in the UK, Europe and the Middle East. He has held diverse roles in PR, media relations, political analysis, counter-terrorism and, for the last decade, AI-tech leadership.

Passionate about purposeful tech innovation, Ant enjoys collaborating with data-driven companies to enhance lives. He is an accredited PR practitioner, CIPR member, part of the UK's All-Party parliamentary group on AI, Chair of AMEC's and was featured in PRWeek's 'Dashboard 25' for 2023.